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Golden Goose : 384,400km

Editorial Design

This is a semester long project for my Corporate Editorial class in Paris College of Art. I designed this simple but true to brand collector’s item called 384,400 km. Since Golden Goose is about making memories and chasing dreams, I have decided to name my project 384,400km because that is the distance between Earth and the Moon.

In this project, I made my own Typeface that I think would best fit the brand. I gave this font a bit of texture and made it rough around the edges to give a more natural, fun, experimental vibe to it.

I have also added a QR CODE to a curated playlist about the moon and dreaming that you could listen to while unboxing or just simply want to be inspired to be out there.